The Casey Anthony trial has shaken up the people of America. Whatever side you agree with, everyone can agree on the tragedy of the life lost. According to CNN, more than one million people watched the verdict on their site; needless to say we were all invested in this story. We were all so invested that the social mishap that occurred by Entenmann’s could be hard to believe. On Tuesday, they made the following tweets:
They definitely should have checked the trending hashtag, but part of me does think it was just a mistake. Entenmann’s is not a rebel kind of company; they sell cookies and doughnuts to families! They got backlash on their Twitter, of course, but the comments and responses on their Facebook page were interesting as well. I’d say their followers/fans are split down the middle, some might no longer be fans and others forgive them because of their yummy treats.
The downside of being able to connect with your consumers on so many levels is that you also have more chances to harm your brand image with only the slightest hiccup. Way back when, TV spots and print ads were the focal point of any campaign and they were perfectly crafted and screened (and even then there were mistakes). Now in the days of Twitter, Tumblr, and the likes, time is of the essence. You need to strike while the iron is hot leaving little time for perfection. This is why it’s important to have talented and focused people in all capacities at all levels. It’s the only way to keep up with the ever changing game of marketing these days.
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