TAG… you’re IT!

Tag, tag, tag… these days, I’m followed by a tag everywhere I look, from magazine articles (Lucky may have the most I’ve seen in-book), ads (print, OOH, digi) to mailers (newsletters & door-hangers).  Seems every piece I come across these days has some sort of tag, be it a barcode or QR. 

And now, there’s a new kind of TAG… one that will probably follow me & you everywhere we go, because this kind of tag can be “attached” to almost any product (like a sticker). 

Wayyy cool!

It’s called STICKYBITS.  And you may be asking just what makes this code wayyy cooler than the codes we’re all using (or trying to make work) these days?  Well, that is simply because the content goes beyond its originator, to USER-GEN!!  And it’s oh, so easy:

1. download the stickybits app to your iPhone or Android
2. scan the code
3. add your content (video, image or text) to the item (& other items with that barcode)

The wayyy cooler part?  Simple.  The message is streamed to the user’s social network profile, AND visible to every other person using the app and leaving their content. 

Meaning?  Just about everything now becomes a potential media channel for content.  

EUREEEEEKA!!!

A marketer’s dream, but certainly not for the faint of heart, after all it IS user-gen. 

To quote Contagious Magazine, this is either “an exciting new media opportunity or a gateway drug to total anarchy. You decide.”

Check out the site & decide: www.stickybits.com.  I did.