Tere Zubizarreta’s pioneering role in multicultural marketing made her a well-known name in the business, but things weren’t always this way. Like many success stories, hers began humbly.
In 1962, Tere was a job-seeking Cuban exile who, without a résumé or college degree, began her career in the ad world as a secretary at McCann/Marschalk Advertising. Armed with her “I don’t know, but I’ll learn” attitude, she worked her way through the agency’s many departments until she started her own agency, Zubi Advertising Services, and began to focus on the Hispanic segment in 1976.
With one phone, a borrowed typewriter, a rented office in Miami, and a $465 retainer from her first client, she began to use advertising to work on her vision: to redefine American culture by helping remove what she believed was the greatest barrier preventing minorities from participating in the American Dream–the blinding power of stereotypes.
Browse through our in-agency tribute to our founder and pioneer, Tere Zubizarreta. In this room, we showcase Tere’s accomplishments, from newspaper articles, to her portfolio, and more. We hope you’ll be as inspired by our founder as we are.
No, a woman wasn’t expected to give birth to an agency. Yet, Tere did, and we are the culture she built. We, at Zubi, will always strive to live up to her values, her way of doing business, and her ability to build long-term partnerships.