Our agency wouldn’t be what it is without the fearless champions that enter our office every single day. Without them, Zubi is just a name.
“Do things by design…not by default.”
Tim Swies says what’s on his mind. That’s a great thing. If his words come with a pat on the back, even better. Because he knows the business. No, he IS the business. He’s born and bred in Detroit. And has conquered some of the biggest markets out there with some of the world’s most iconic brands. That’s why he knows that success isn’t about getting things done, it’s about doing them right.
PRESIDENT | CEO
“IN PURSUIT OF THE PERFECT BALANCE BETWEEN ART AND SCIENCE.”
Isabella Sánchez is our agency fortune teller. She sees future media trends and finds the connections. Between products and people. Channels and communities. She makes every penny count and makes sure everyone hears what our brands have to say.
VP, MEDIA INTEGRATION
“IN CREATIVITY, ACHIEVING SIMPLICITY IS COMPLEX.”
Iván Calle is our ECD, which involves more than just directing creativity. It’s having creativity. Seeing creativity. Inspiring creativity. He’s the director of brand image and brand voice, of diverse tastes and tight deadlines. He’s our creative leader.
VP, EXECUTIVE CREATIVE DIRECTOR
"INSPIRE OURSELVES TO INSPIRE OUR CLIENTS, TO INSPIRE OUR CONSUMERS."
To grow a business, you must know the business and Pablo Miró has been developing brands for over 2 decades. In that time, he’s worked as a creative, a strategic planner, and even as an account manager. That’s why he is the powerhouse you need on your team.
VP, GROWTH MARKETING
“THE BEGINNINGS OF GREAT THINGS CANNOT BE SEEN BY THE NAKED EYE.”
Henry Gómez leads a team of brainiacs whose job is to keep the agency in the loop. In the know. Not just about what the target is thinking, but what they’re saying, doing, feeling. The best ads are made with those insights in mind–and no one has a mind for this role like Henry.
VP, STRATEGIC PLANNING
“PROCRASTINATION IS THE THIEF OF TIME.”
When you’ve worked on the Ford and Lincoln accounts since 1996, you get the nickname “Ford Queen.” And that’s who Maylinn de la Maza is. She is Ford. Breathes Ford. She makes it her business to know everything that there is to know about Ford. That’s how you ask the right questions. That’s how you get all the answers. That’s how you drive business forward.
VP, GROUP DIRECTOR
"You can always make anything look more interesting, for example, by adding quotation marks to any sentence"
I believe great ideas disrupt the status quo: from the person that came up with the game-changing Velcro to the genius that, at some point in space and time, figured out that time & space were the same thing. We must remind ourselves that we are the only business with a "skip ad" button. That makes it our job to come up with great "unskippable" ideas.
“ALWAYS BE HONEST AND TRANSPARENT WITH THOSE AROUND YOU. DOING SO, WILL STRENGTHEN RELATIONSHIPS.”
Anna Dirube is known for saying what she means and meaning what she says. She’s a communicator. A leader. She’s led many different accounts, including the JP Morgan Chase account for 10+ years. That’s a decade of excellent client relations and successful collaboration, everything you need for a prosperous partnership.
“IF YOU’RE GOING TO DO SOMETHING, GIVE IT 100%.”
Alfred Valdez is an advertising and marketing industry veteran with a fierce heart. Alfred has dynamically managed national and regional accounts at leading agencies for many clients across a diverse portfolio of brands and categories. He’s developed strategic go-to-market plans while continually optimizing them for effective penetration, brand development, and sales and acquisitions.
EXECUTIVE MANAGING DIRECTOR
“Do things because you care and others will soon start caring.”
Sabrina Ochoa believes in creativity as a tool for change. It’s what changes business, lives and ultimately the world. She also believes that agencies have to stand behind a brand’s purpose to help it stay ahead. It’s a relatable purpose, communicated in a creative way, that makes people care.
"Keep calm and balance on!"
A total professional with a deep passion for finance and an extensive background spanning decades in the advertising industry, providing her with a diverse skill set and a broad range of knowledge. She is deeply committed to her work and is open to improving the company by way of new technologies and improving efficiencies, striving to enhance the organization's success. Her values of honesty, kindness, and fairness are central to her work ethic, making her a valued member of any team.