In April of 2021, Zubi’s Associate Media Director, Marian Lozano, created a Media Planning and Buying 101 Spring Training for rising 4A’s fellows. Fellows will use this training to prepare for summer internships across the country later this year. This is the first time Zubi has created a Spring Training for MAIP, but it will surely not be the last time.

Marian was excited to lead this training as she has a strong passion for media and wanted to share that with the future leaders in the advertising industry. As a multicultural professional herself, she recognizes the importance of helping prepare these young professionals for their careers in the industry.

More on MAIP:
-MAIP is a talent development program dedicated to and created by those in the ad industry.

-Once fellows are selected early in year, they begin cultivating tangible, transferable skill sets through a Spring Training 12-week virtual series.

– Throughout the summer, fellows placed in major markets participate in agency-sponsored professional development workshops and seminars.

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A few members of our creative, HR and TLML teams participated in a two-day virtual recruitment event called Greenhouse during 4A’s MAIP Face of Talent programming.

We had the pleasure of “meeting” more than 30 rising multicultural creative professionals who were excited to learn about our latest work and unique agency culture. We were just as excited, if not more excited, to connect with them, offer creative feedback and invite them to stay in touch if interested in working for Zubi in the future.

We are looking forward to all the positive change coming out of this relationship with MAIP!
This is just the beginning, as we say.

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As mentioned in our Zubi Formalizes Antiracism, Inclusion & Equity Initiative milestone, educating ourselves is key to becoming AIE (antiracism, inclusion and equity) thought leaders in the ad industry and beyond. Our primary opportunity for meeting this goal is our ongoing internal Learning Session program. In our first agency-wide Learning Session back in August, we introduced the topic of Intersectionality in the Hispanic Market.

Here were some of the key points shared by Rebecca Rosen, Zubi’s research manager:

1. Black identities include many countries of origin, shared histories, regions, skin colors, and places of birth. Some Hispanics share Black or Afro-Latino identity and consider themselves part of this diverse group.

2. The concept of Intersectionaity is not new. It was introduced in the 19th century with abolitionist Sojourner Truth, and the term was popularized by Professor Kimberlé Crenshaw in 1991.

3. Intersectionality among Hispanics (and other ethnicities) touches upon many identifiers, such as race, immigration status, socioeconomic status and so on.

4. Being marginalized because of both race and gender/sexuality has led many Black and Hispanic LGBTQ+ to create communities of their own, where they can be heard and accepted.

5. The culture within Black and Hispanic LGBTQ+ communities has influenced mainstream culture, such as The Harlem Renaissance.

6. To truly represent a group, we must start by understanding that group. We can then rely on fairly compensated talent from that group to help us tell authentic stories about that group in an inclusive way.

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Tu Lucha es Mi Lucha (TLML) is a multi-disciplinary initiative formed by Zubi women to educate, advocate, and promote inclusivity and equity for all within and without the walls of our agency, furthering the values of our founder, Tere Zubi. #TuLuchaEsMiLuchaZubi

Our commitment:

– Educate
– Become anti-racism, inclusion, and equity thought leaders in the Hispanic ad industry and beyond.
– Make positive change

Stay tuned to our social and site for all initiative-related developments.

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